You Need Google Base Optimization
Today Google Base, which was called Froogle in the past, allows sellers to determine their attributes (optional fields) and becomes the unique shopping search engine worldwide. It is a great mistake not to take advantage of this when you need to sell goods on the net as it is a very fast developing free resource. At one time the retailers simply wrote the list of their goods and waited for buyers but nowadays only the optimisation of the feed can bring you the best outcome. The "Onebox" result is a modern means which allows online retailers to speed up the traffic of their sites significantly to better advantage. You can find all information about it if you visit the blog OneBoxer. Not long ago Google increased its demands with the general standards for the searching engines, they now required a far better and greatly extended set of criteria, especially when your goods fall under a certain category and brand, you now need to add condition, description, expiration date