SEO: On-page and off-page optimization.
The main idea around SEO is to improve rank as high as possible for a certain keywords or phrases. There are two main aspects to optimize your website: On-page optimization This refers to what you do on your website. Some of the factors include: · Page layout and site navigation. · Site map creation – Linking all pages of your website using a site map is essential. · Unique and Relevant content. ·Tag optimization - Give all of your web pages a unique title and description meta tag. · Adding fresh content to your site. Off-page optimization This refers to what you do outside of your site after you have designed, published and set it up to improve Search Engine rankings. Off-page optimization techniques are building links and submitting websites to directories. Buildings links is the most important aspect of SEO. While building links for your website go for quality and not for quantity and avoid link farms. Search engines consider the credibility of the links